A little insight on the creation of the "Disposable Housing" idea
We were building houses which lasted 40 to 100 years, how many could we expect to sell to people, we should take a page from the car manufacturers, their products were designed to become obsolete withing three years so the loyal customer would come back for more... These throwaway houses are lucky to make it 10 years, any water to hit the pressed wood chips guarantees mold and mold guarantees a teardown and voilà !â, we have a new customer!"
A little insight on the creation of the "Disposible Housing" idea
Written by an unknown California Contruction Arbitrator
November 29, 2006.
"Back in another life in the 60s I was a member of the NAHB, before all of us custom builders found out that it was run by the tract builders, and what they did. We had a speaker one night at one of our soirées, he told us the problem with our business was that we didn't build obsolescence into our products so we had repeat business.
We were building houses which lasted 40 to 100 years, how many could we expect to sell to people, we should take a page from the car manufacturers, their products were designed to become obsolete withing three years so the loyal customer would come back for more.
We now have achieved that goal, we are building houses on floating PT slabs, made of pressed wood chips, we then wrap them with a cheap plastic housewrap and put plastic windows in them, we cover all that with a cheap imitation stucco or imitation wood siding, we then top the whole thing off with tar-paper roofs with little colored granules in them, and all people care about are their Chinese granite countertops!
These throwaway houses are lucky to make it 10 years, any water to hit the pressed wood chips guarantees mold and mold guarantees a teardown and voilà !â, we have a new customer!" |