TO SUPPORT A MEANINGFUL, LONG TERM SOLUTION TO THE PROBLEM
OF THE UNREGULATED HOME BUILDING INDUSTRY. TO ENCOURAGE STRICT
REGULATION AND STANDARDS ON THE LOCAL, STATE AND NATIONAL LEVELS. TO
PROMOTE AND SUPPORT CONSUMER PROTECTION AND THE PASSAGE OF THE HOME LEMON
LAW THROUGHOUT THE COUNTRY.
Correction:This article about production
home-builders misidentified Arthur Rutenberg Homes Inc. Arthur
Rutenberg Homes is an independently owned custom builder. It
is not related to Lennar Corp., a production builder that
operates a division called Rutenberg Homes. Also a chart on
that page tracking builders by problems per home omitted a
surveyed home built by Lennar. There were 15 Lennar homes
surveyed -- with 57 priority problems, 31 concerns and 23
worth noting -- with an average of 7.4 problems per house.
Bali and Jose Quinones paid Centex Homes $183,000 to build
their home, the place where they sleep, cook their meals,
watch television, go swimming in the backyard pool.
It is their most prized and expensive possession.
For Centex, it was just one of more than 20,600 "units"
constructed nationwide during 2001, a year of record earnings
for the company.
The Quinoneses moved into their "unit" during August 2001.
They subsequently discovered a leaky window and door that
resulted in mold in the front room, cracks in the exterior
stucco walls and swimming-pool deck, and circular imprints in
the garage floor from buckets left on wet concrete.
"This is the poorest quality," Bali Quinones said.
The Quinoneses' home in south Orange County is typical of the
18 Centex-built houses inspected by the Orlando Sentinel and
WESH-NewsChannel 2 during a yearlong investigation into the
quality of new-home construction in Central Florida.
Centex, which refused repeated requests for interviews or
comment, averaged more problems per house -- 9.2 -- than any
of the other major production, or tract, builders in the
survey of 406 randomly selected homes built during 2001. It is
the first statistically valid study done of new-home
construction in Florida and likely the nation.
However, it's impossible to draw sweeping conclusions about
the quality of any individual builders, such as Centex,
because the number of inspected homes built by each is too
small to offer a statistically reliable picture of its work.
More than 130 builders had homes in the survey, 80 with just
one home. Nearly 80 percent of the houses inspected were
constructed by production builders, large national or regional
companies that dominate Central Florida and other hot housing
markets nationwide.
Production builders have become wildly popular in recent years
because they market aggressively and often offer spacious
designs at a square-foot price that is difficult for small,
custom builders to match.
They keep their prices down because they are able to buy large
tracts of land rather than more expensive single lots and can
purchase materials such as lumber, nails and drywall in bulk,
further reducing their costs. They also offer lower pay to
subcontractors, arguing that the workers still can make money
because the production builders offer steady work, often in
the same subdivision.
The Sentinel and WESH ranked the 11 firms with the most houses
in its computerized database by the number of problems found.
The top 11 built 185 homes, representing 45.5 percent of the
sampling.
Centex, based in Dallas, was followed by Cambridge Homes, 8.7
problems per home; Maronda Homes, 8.6; Morrison Homes, 8.3;
U.S. Home, 7.5; M.I. Homes, 7.5; Lennar Corp., 7.4; Engle
Homes, 7.3; David Weekley Homes, 6.2; Pringle Development,
6.2; and Ryland Group, 5.4.
The average number of flaws per house for all builders in the
database was 7.5; four of the top 11 production builders
exceeded that average, while five had fewer problems than
average. Two, U.S. Home and M.I. Homes, were right at the 7.5
figure.
Although the number of problems per house varied by company,
the types of faults were universal from builder to builder. In
other words, homes by Lennar or Ryland had the same problems
-- such as major cracking or sloppy interior drywall or mold
-- as Centex homes; there were simply fewer instances of these
faults.
Flaws ran the gamut from serious -- cracks in walls, driveways
and foundations large enough to hold a quarter; leaky windows,
doors and roofs; leaky and poorly laid-out HVAC ductwork;
mold; and poor drainage -- to aesthetic: lumpy carpets, bowed
and cracked drywall and unanchored toilets.
All the production builders but one -- Pringle Development --
declined numerous requests for comment for this story and
series. Though Sentinel and WESH reporters made available
inspections records of 157 homes built by the 10 largest
builders, the builders canceled a scheduled interview, saying
through a spokesman that they did not think their side would
be fairly represented. The spokesman also downplayed the
Sentinel/WESH findings, saying many were inconsequential or
the result of poor homeowner maintenance.
A representative of Pringle, based in Leesburg, dismissed the
majority of problems found in his company's homes as
"cosmetic." The flaws were mostly cracks and leaky ductwork.
Alan Parrow, Pringle's director of marketing, sales and
design, conceded one home that had cracks needed repairs and
said the owner would receive them free. Sentinel/WESH
inspectors also found leaks in the air-conditioning system of
five homes, but Parrow said they were too minor to merit
fixing.
Overall, he said, "We're very proud of our quality here."
Living with problems
There's no shortage of owners who are unhappy with their
production builders. Of the more than 100 homeowners
interviewed by Sentinel/WESH reporters, the vast majority had
production houses -- and complaints about quality.
Laura Prentiss, a 35-year-old homemaker, is typical. She was
drawn to her $212,000 house, built by U.S. Home, because of
the roomy layout and the new golf-course community surrounding
it in Winter Garden.
But she soon found many of the faults the Sentinel/WESH
inspection found were common to all production houses, and she
has demanded numerous repairs since moving in during March
2001.
The builder has torn off the wood-laminate floor in the
kitchen because it was warped and buckling from water that
leaked in from two windows, which have been caulked. Portions
of two walls were loaded with mold, also caused by the water.
U.S. Home, owned by Miami-based Lennar Corp., has replaced
those sections, along with some moldy cabinets.
But Prentiss has been forced to live with and walk on the
underlying concrete pad in her kitchen for more than a month
waiting for the repairs to be completed. The floor is supposed
to be fixed this week.
"It's full of cracks and holes and gouges. It's disgusting,"
she said of the floor. She's also unhappy about the portion of
her roof that is sagging, the apparent result of poorly
aligned trusses. That has not been fixed, nor has a soggy,
unevenly graded back yard Prentiss said "you could swim in"
during much of the past rain-filled summer.
High-volume production
The faults found in the survey, critics say, are the
result of companies more interested in rapidly building homes
and increasing profits than in turning out a first-rate
product.
"They're not looking at necessarily how good the quality is,
but at getting the C.O. [certificate of occupancy] and the
production," said Jeff DeBoer, director of the Osceola County
Building Department.
For the large builders, the key to making money, quite simply,
is production. With an industry-wide average profit margin of
8 percent to 10 percent per house, they follow a business
philosophy similar to that of a supermarket. Grocers need high
volume because most of their items, such as tomatoes or canned
beans, have small individual markups. It's the same for the
home builders.
"Their ability to produce the house at the rate that they do
allows them to be very profitable," said David Weaver, a Legg
Mason analyst who follows public companies specializing in
residential construction.
Small, custom home builders, a market niche mostly filled by
local companies, typically offer more expensive houses, with
higher markups. That allows them to sell fewer houses but
remain profitable enough to stay in business.
All the big production builders, Weaver said, have been
logging record profits -- some for each of the past five years
-- because of the strong economy during the late 1990s and,
more recently, historically low interest rates. The two have
combined to trigger a huge surge in new-housing demand.
More than 1.7 million new-housing units were built nationally
last year, breaking the record set the year before of more
than 1.6 million, the U.S. Commerce Department reported. More
than 1.8 million new units are expected by the end of this
year, the agency said.
Greater Orlando hit nearly 18,000 new homes during 2002 and
likely will top 23,000 this year, both local records,
according to MetroStudy, which tracks new-house construction.
Sales may plateau next year, or slightly diminish, but will
remain strong in the area, predicted Anthony Crocco, director
of MetroStudy in Central Florida.
Interest rates, he said, should remain low enough to keep
Central Florida consumers buying. And Orlando's balmy climate
should continue attracting new residents and potential buyers,
he said.
That means the good times should roll on for the home
builders, who are creating subdivisions along or near just
about every major highway and population hub in the region.
Business is booming
The 11 builders with the most homes in the Sentinel/WESH
survey have multiple projects under way, including:
Baldwin Park (Weekley and Cambridge), off State Road 50 near
downtown Orlando; East Park (Engle), off Narcoossee Road in
south Orlando; StoneyBrook West (U.S. Home and Lennar) in
Winter Garden, just off State Road 429; Pines West (Maronda),
off U.S. Highway 27 in northeast Polk County; Avalon Park (Ryland),
along Alafaya Trail in southeast Orange County; Saxon Woods
(Morrison) in DeBary, just off Saxon Boulevard; Parkstone
(Centex) in Winter Springs, just off State Road 434; Aloma
Woods (M.I. Homes), off State Road 426 near Oviedo; and Royal
Highlands Retirement Community (Pringle), on U.S. 27 between
Leesburg and Clermont.
Their bottom lines reflect the furious pace:
Centex built 26,400 homes last year, earning $382 million
on revenues of $7.7 billion. All three were records. Centex,
which builds along the Eastern Seaboard, the West and West
Coast, is based in Dallas.
Lennar owns 22 home-building companies, including
Cambridge, U.S. Home and the Arthur Rutenberg franchise, all
of which are active in Orlando. Lennar built more than 28,300
houses in 14 states last year, a record for the company. With
revenues of almost $7 billion, Lennar recorded $545 million in
profits, another record.
M.I. Homes, which is based in Columbus, Ohio, builds in
Orlando, Tampa, West Palm Beach and five other states. It
cracked $1 billion in sales for the first time last year,
selling 4,140 houses for a profit of more than $66 million, a
company record.
The Ryland Group, based in Calabasas, Calif., sold more
than 13,100 houses last year, generating revenues of $2.8
billion and a profit of more than $185 million. The company
builds in Orlando, Jacksonville and 24 other states.
Morrison Homes, which builds in Orlando and in the
Southeast and Western United States, is owned by George Wimpey
PLC, a home builder based in the United Kingdom. Morrison
built almost 3,200 homes last year, earning a profit of more
than $80 million for Wimpey, its annual report shows.
The other major production builders in the survey -- Engle,
Maronda, David Weekley and Pringle -- are privately held,
meaning they do not have to reveal financial data or the
number of houses they built.
There's little doubt they are making money, though. The entire
industry, Weaver said, is doing well, particularly in
strong-growth areas such as greater Orlando.
Workers hard to find
That success has resulted in a building boom never before
seen in the area. There's so much work that builders
constantly complain about the scarcity of skilled labor. About
50,000 people work in residential construction in Central
Florida; as many as 400 jobs a day go unfilled.
Many of the workers literally are recruited off the streets
and learn on the job, builders concede. And that, critics say,
leads to poor workmanship. But because of another profit
center for production builders -- mortgage loans -- buyers
lose a key bit of leverage to force repairs.
Homeowners interviewed by the Sentinel and WESH often
complained about the reluctance of builders to repair flaws
after they moved in. To avoid that, real-estate attorneys
recommend holding money back at closing and releasing it only
when the faults are corrected.
But many new homeowners finance their production homes through
subsidiary companies of the production builders and must close
on the entire loan when the house is ready for occupancy,
regardless of whether they are satisfied.
Annual reports show that financing mortgages is becoming a big
business for the builders.
Centex made 85,000 loans totaling $14 billion during the past
year, including new as well as refinanced mortgages. Its
financing arm earned profits of $161 million.
Lennar made $6 billion in loans last year. It did not break
out the profit margin.
Ryland closed on more than 10,000 loans last year worth $1.85
billion but did not disclose profits. M.I. Homes made more
than 3,300 loans and resold them to mortgage brokers, posting
profits of $10.5 million. Wimpey did not disclose mortgage
profits for Morrison.
Shortcuts common
The big money, though, remains in the sale of the house.
And to keep profits up and costs down, production builders
keep a tight rein on labor costs.
The builders typically have small full-time staffs consisting
of office help, salespeople and several superintendents to
watch over the work of the subcontractors who actually pour
the concrete, lay the block, install the wood framing and
generally build the house.
Those supervisors, subcontractors complain, continually push
them to work faster in an effort to complete the house and
move on to the next.
"There's a lot of shortcuts going on out there," said Richard
Taylor, a veteran framing subcontractor who said he stopped
working for tract builders because the pay was too low and the
pace too fast.
The constant emphasis on production causes many
more-experienced, higher-quality contractors such as Taylor to
work for smaller, custom builders or commercial and industrial
contractors.
Scott Welker, who owns an electrical company that works in
Orange, Seminole and Lake counties, said the production
builders offer him an average of 20 percent less than
commercial or custom builders. The only way to make money on
new homes, Welker said, is to work rapidly, greatly increasing
the probability of mistakes.
"You've got quality and price and speed. Which two of the
three do you like?" said Welker, who concentrates on
commercial and custom work.
Bali Quinones, meanwhile, is not happy with her 2-year-old
Centex home. The 55-year-old homemaker said she complained
from the start about what she perceived to be the slipshod way
workers were building her house, but the workers and the
Centex supervisor ignored her. They told her, she said, that
her complaints were unfounded.
Looking at a new crack that has developed in the decking
around her pool, she said, "It's pretty upsetting."
Dan Tracy can be reached at dtracy@orlandosentinel.com or
407-872-7200, Category 5483.
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